Advanced Pricing Strategies

SPEAKER

John DeRosa, Jr.
Director of Contractor Training SRS Distribution

John guarantees high energy, relevant sales presentations designed to facilitate change within every organization. He has has facilitated more than 1,500 seminars. In addition to being a guest-columnist for Roofing Contractor magazine, Mr. DeRosa is a frequent speaker with FRSA, IRE, and WSRCA.

This session offers a deep dive into behavioral economics, helping you make your pricing more attractive to prospects. Learn how to increase sales without dropping your prices—or how to strategically use higher prices to motivate customers to spend more. These tools will give you an edge in today’s competitive market.

Take your sales strategies to the next level—see you there!

Sheraton McKinney
1900 Gateway Blvd
McKinney, TX 75070
October 12, 2025
8 am to 12:30 pm
Breakfast provided at 7:30 am

RSVP to Attend