Sales Closing Clinic

SPEAKER

John DeRosa, Jr.
Director of Contractor Training SRS Distribution

John guarantees high energy, relevant sales presentations designed to facilitate change within every organization. He has has facilitated more than 1,500 seminars. In addition to being a guest-columnist for Roofing Contractor magazine, Mr. DeRosa is a frequent speaker with FRSA, IRE, and WSRCA.

The best part about sales – and what makes it so easy for top performers who recognize and prepare for it – is that there are only 5-7 objections per selling situation. But why are so many salespeople unprepared?

THE SALES CLOSING CLINIC is a high-intensity training workshop focused exclusively on preparing salespeople to answer the most common objections that get in the way of closing the sale. Salespeople will be encouraged to participate in real-world, role-play scenarios that gets them comfortable with the strategies being taught.

AGENDA

1. Overview of the sales process and the four (4) commitments that make you the “contractor of choice”
2. The trial-close question (and answering the objections that may follow)
3. A simple way to ask for the sale
4. “Think about it” objections
5. “Shop around” objections
6. “Discuss it with…” objections
7. “Price” objections
8. “Deductible” objections

Wyndham Garden Madison Fitchburg
2969 Cahill Main
Fitchburg, WI 53711
March 19, 2025
8 am to 12:00 pm

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