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Head Trash or High Pressure?
Unpack the emotional barriers and shift your mindset towards selling with confidence. Asking for the sale is not being pushy if you understand why and when to do it!
Winning the Deductible Game
If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Upselling Your Customer to Achieve Higher Profits
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
Head Trash or High Pressure?
Unpack the emotional barriers and shift your mindset towards selling with confidence. Asking for the sale is not being pushy if you understand why and when to do it!
Winning the Deductible Game
If you’ve been a storm-restoration contractor for more than a day, you’ve likely come up against unscrupulous contractors who compete on the promise of waiving or eating deductibles. This can be a difficult challenge to overcome because while many homeowners recognize they’re breaking the law, they see it as a “white lie” type of crime and think there’s zero chance of them ever getting caught.
Upselling Your Customer to Achieve Higher Profits
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
What You Think Determines How You Sell
What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.