Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.
For those of you unfamiliar with the famous children’s story, Goldilocks and the Three Bears retells the story of a home invasion conducted by an unsupervised, hungry child. Over the course of her journey she finds herself faced with the need to make several choices. Which bed do I sleep in? Which chair do I sit in? Which bowl do I eat out of?
Research suggests more than 60% of salespeople will cut their price if the prospect requests it – even if the prospect acknowledges the solution is better and worth more. Think about that. In our world, this equates to the prospect telling you they believe you’re the better choice and you deciding to give them a discount anyway.
By creating a compelling Nextdoor Business Page and actively engaging with your community, you can take your roofing company’s marketing strategy to the next level.
Success hinges on setting substantial, measurable goals, creating a to-do list, and taking daily action. It's a straightforward formula: one day, one habit at a time.
I’m never surprised to hear when our contractors tell me a large percentage of their business comes from personal recommendations. What does amaze me, however, is the number of them who tell me they don’t have a systematic approach to making referrals a consistent part of their lead generation efforts.
In the fast-paced world of roofing, the internet can act as a valuable tool to stay informed about industry trends. Learn quick tips to add to your daily routine and improve your digital literacy.