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Upselling Your Customer to Achieve Higher Profits
Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year
Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.
What You Think Determines How You Sell
What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.
What Goldilocks Teaches Us About Upselling
For those of you unfamiliar with the famous children’s story, Goldilocks and the Three Bears retells the story of a home invasion conducted by an unsupervised, hungry child. Over the course of her journey she finds herself faced with the need to make several choices. Which bed do I sleep in? Which chair do I sit in? Which bowl do I eat out of?
Changing Lives One Project at a Time with Oklahoma Elite Restoration
Achieving success in the construction industry is not attainable without customer satisfaction and the success of people working with you.
The paradigm shift in consumer trust: Leveraging social media in roofing sales
Navigate the evolving digital age by building trust and long-term relationships through social selling to meet, develop and maintain a strong customer base.
From clicks to conversions: Effective digital advertising strategies for roofing professionals
Education, engagement and consistent messaging in online ads can provide a better consumer experience and help direct customers to your roofing solutions.