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Upselling Your Customer to Achieve Higher Profits

Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.

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Business
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year

Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.

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Business
What You Think Determines How You Sell

What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.

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Business
What Goldilocks Teaches Us About Upselling

For those of you unfamiliar with the famous children’s story, Goldilocks and the Three Bears retells the story of a home invasion conducted by an unsupervised, hungry child. Over the course of her journey she finds herself faced with the need to make several choices. Which bed do I sleep in? Which chair do I sit in? Which bowl do I eat out of?

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Business
Upselling Your Customer to Achieve Higher Profits

Giving your clients options is an excellent way to differentiate yourself and get your clients emotionally invested in their project. Rather than offering one size fits-all type of roofing system, I would strongly suggest contractors educate their prospects on the different options available to them and letting them choose the options that best supports their vision for the project.

See More
Business
Owner of Coastal Windows & Exteriors Named Massachusetts Small Business Person of the Year

Building a successful business from the ground up requires resilience, dedication, and a relentless pursuit of excellence. Stephanie Vanderbilt, owner of Coastal Windows & Exteriors, went from operating a business from a small warehouse space to being named Massachusetts Small Business Person of the Year by the U.S. Small Business Administration (SBA) in 2024.

See More
Business
What You Think Determines How You Sell

What are the images that come to mind when I say the word “salesperson”? How many of you would be quick to paint a negative picture by using unfavorable stereotypes such as “used car”, “slick”, “fast talker” or (worse) “liar”? If so, you better be careful because your negative perceptions may be affecting your sales effectiveness.

See More
Business
What Goldilocks Teaches Us About Upselling

For those of you unfamiliar with the famous children’s story, Goldilocks and the Three Bears retells the story of a home invasion conducted by an unsupervised, hungry child. Over the course of her journey she finds herself faced with the need to make several choices. Which bed do I sleep in? Which chair do I sit in? Which bowl do I eat out of?

See More
Business
The Rise of NextGen Restoration

Founded in 2015, NextGen Restoration has grown from a fledgling business into a beacon for excellence in the roofing industry. This post unfolds the journey of Josh Steinberger and NextGen Restoration—a story that not only inspires but also educates budding entrepreneurs.

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